I ship the
whole thing.

Eleven years building web apps taught me how software gets made. The last few taught me how fast it gets made when you build with AI instead of around it.

I'm a software engineer who ships complete web applications. Frontend is where I go deepest: ReactJS, and the kind of UI work most people underestimate. But I own the whole thing: the Node.js APIs, the integration, the deploy, the product actually working.

My specialty is white-label platforms. One codebase, many brands, each with its own theme, content, markets, and features, all driven by configuration. I have built them three times, in three industries. The latest ran nine brands on a single codebase I architected, and I handed it off to a team I hired myself.

I treat AI as leverage, not a gimmick. It prototypes in hours, kills boilerplate, and reviews my blind spots. Eleven years of judgment decides what ships and what gets deleted.